Liveworks delivers
Consumer Insight that guides Innovation and Strategy
Capture true behaviour and experiences with Mobile Ethnography
With Mobile Ethnography we put the consumers in charge of sharing their true, raw, in the moment needs, behaviour & experiences. Through their commented photos we get a deep understanding of the consumer perspective.
Quantitative Research to validate insights and guide what’s next
Online surveys quantify what matters most — attitudes, behaviors, key drivers, barriers, and segment size. Quantitative research allows us to ground insights in your customer reality and look ahead by exploring future directions or testing the relevance of conceptual ideas.
Transform Consumer Insight into confident strategic direction
By connecting insight patterns and business context, we translate consumer understanding into a clear, visually inspiring output, with well-grounded strategic direction, opportunity spaces and key tensions — designed to be shared, explored, and built upon.
Case Inspiration
Get inspired by how other brand owners, creative agencies and researchers have used Mobile Ethnography as part of their base for strategy, design and communication
Our services
Mobile Ethnography for consumer understanding
Customer journey, touchpoints and optimized performance
Quantitative market and consumer insight
Research for brand, concept and design development
From insight to guided strategy
Clients & Partners
We work with a mix of brand owners, brand agencies, start-ups and individual consultants.
Mobile Ethnography, AI & Visual Reports
AI speeds up qualitative research analysis: what has changed by 2026
AI now codes transcripts, moderates interviews and simulates respondents. Recent studies show where it truly saves time, where it falls short, and why human interpretation still matters.
Read More: AI speeds up qualitative research analysis: what has changed by 2026
The benefits of mobile ethnography
Mobile ethnography is growing fast as a research methodology. It saves time and money while increasing the value of your qualitative research. Here is how, with an example from ICA.
Read More: The benefits of mobile ethnography
A visually appealing research report generates more engagement
Visuals help readers remember findings, grasp complex information quickly and stay engaged. Photos from a consumer's own context often say more than text can describe.
Read More: A visually appealing research report generates more engagement
20+ years of insight to strategy management
With more than 20 years of experience in insight, research and strategic advisory, I have built my expertise at the intersection of consumer understanding and decision-making. My background includes senior roles at some of the leading research agencies in the Nordics, including YouGov and Norm / Ipsos, where I gained a strong methodological foundation and extensive experience supporting both commercial organizations and public authorities in complex strategic contexts.
Throughout my career, I have led and delivered a wide range of studies — from large-scale quantitative research to in-depth qualitative and ethnographic work — always with a clear focus on making insight usable. These experiences have shaped my belief that research only creates value when it is translated into clear direction, priorities and strategy.
Liveworks was founded from a drive to move closer to both clients and consumers. By working in a more exploratory, context-rich and hands-on way, with fewer layers between insight and decision, Liveworks helps brands, public institutions and communicators truly understand the people they aim to reach — and turn that understanding into effective, actionable strategy.