Service Design · Mobile ethnography · Digital diary · Focus groups

What does a great metro station look like?

Travellers documented their in-the-moment needs and experiences at Stockholm metro stations with their phones, giving visual insight to turn into the solutions, offers and environments of tomorrow.

Industry
Public transport
Methods
Mobile ethnography, Digital diary, Focus groups
Sample
Recruited travellers at a number of Stockholm metro stations
Deliverables
Visual insights from today's stations, Traveller ideas and requests
A blue Stockholm metro train at a station platform with a passenger boarding

Challenge

How can the metro stations in Stockholm be better adapted to the needs of travellers in the future?

Approach

Liveworks is part of a research project where we let travellers document their needs and experiences on a number of stations. During a few days, recruited travellers share their in-the-moment needs as they exit a train or enter a station. With their phone as their digital diary, they also upload commented photos of positive and negative experiences at the station.

Travellers are also involved in the future perspective, both by uploading requests and ideas, things they might have seen somewhere else or just imagine, and by taking part in focus groups as a second step.

Outcome

This is a strong method to collect visual insights from the stations of today, to turn into creative solutions, offers and environments of tomorrow.

We hope for great station experiences!

What is your current insight need?

Liveworks is a research agency located in Stockholm. Our main business is to support agencies and brand owners in the Nordics with visual and inspiring consumer insights for concept optimization, innovation and business growth.

We work with a wide range of clients, from small start-ups to research agencies, brand agencies and large brands. Don't hesitate to contact us to discuss your current needs, big or small!

Let’s chat! Give us a call at +46 70 955 85 51 or visit us at Tomtebogatan 5 in Stockholm.

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